Posted on 2021-10-12

Senior Officer (SEM), Digital Marketing

GS1 Hong Kong Limited

Job Duties
  • Attentive to details, execute and monitor Google and social media (FB, LinkedIn, WeChat) paid campaigns, set & monitor conversion tracking, and updating corporate website
  • Creating online ads campaign including SEM, GDN, Facebook boost post and LinkedIn Ads
  • Develop bilingual content & image for SEM and other marketing materials on digital media platforms (e.g. Google, Facebook, website and blog, etc.)
  • Evaluate effectiveness of digital marketing campaigns with analysis report, maximize ROI of Search Engine Marketing (SEM), Display Advertising, Social Media Marketing, etc.
  • Identify, evaluate, and take actions to improve campaigns' effectiveness
  • Assist in managing social media channels and preparing monthly report
Requirements
  • Degree holder in Marketing/Communications/ Multi-media or related disciplines
  • 3-5 years of experience in digital marketing, must have hands on experience on SEM
  • Knowledge in using Photoshop or ai in designing artworks
  • Experience in digital agency is an advantage
  • Knowledge in Google Tag Manager will be an advantage
  • Good command of written Chinese and English
Interested parties please send your application letter and resume with salary expected to HR Department, GS1 Hong Kong, 22/F OTB Building, No.160 Gloucester Road, Wanchai or by clicking "Apply Now"
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More job information
Salary
Job Function
Industry
Employment Term
  • Permanent
  • Full-time
Experience
  • 3 years
Career Level
  • Middle management level
Education
  • Degree
Benefits
  • 5-day week
  • Dental plan
  • Education subsidies
  • Insurance plan
  • Medical plan