comScoreTag Job - Senior Press and Media Executive (REF : IT-CT-SPME), I.T Apparels Limited
I.T Apparels Limited

I.T rides on a unique multi-brand, multi-layer business model that only proves to success: a multi-channel approach that caters specifically to well-defined groups of fashion lovers in targeted regions with distinct multi-brand stores and single-brand shops. Augmenting this diverse mix are respected brands from around the world that I.T licenses, and exclusively developed house brands.

IT, i.t, ete! and double-park are the flagship multi-brand stores, each appealing to contrasting individuals and tastes while retaining the passion that our company is renowned for. I.T shops are the home of sophisticated labels at the forefront of fashion, while i.t is the place for younger shoppers to find the best in fun, edgy casual wear. Fine footwear and accessories feature in the refined spaces of the ete! stores. At double-park, the latest in street wear and the lifestyle that encompasses it are explored in an experimental shopping environment.

Like those who shop at I.T, the team behind the company is energetic, open-minded and appreciates how fashion can form part of a modern lifestyle. Their dynamism and focus have propelled I.T into a major brand, in Hong Kong and in new markets beyond.

To cope with the business expansion of I.T, high calibre candidates are invited to fill the following position:-

Senior Press and Media Executive (REF : IT-CT-SPME)


Job Scope:

  • Respond to media inquiries regarding product launch, sample loan, promotion and events, etc.
  • Plan proactive pitches to media to achieve the best media exposure for our brands.
  • Develop high quality communication content and press release write-up.
  • Establish and maintain positive relationship with editors and KOL.
  • Drive media exposure to support activities brand and marketing events and coordinate media interviews if necessary.

Job Requirement:

  • University degree in Marketing or related discipline.
  • Possess at least 4-6 years' public relations experience gained from in-house or PR agencies.
  • Good media relations and network with result-oriented approach
  • Proficiency in both written and spoken English and Chinese 

Competitive remuneration and benefit package will be offered to the right candidate. Please submit your application on I.T Career or Email to

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Job Ref No.
IT-CT-SPME (CT3108805-01#1200)
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  • 5-day week
  • Discretionary bonus
  • Flexible working hours
  • Medical plan
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