Job No.: 495229 Employment Type: Full time Departments: Personal Banking and Wealth Management Department Job Functions: Business Development, Management, Marketing, Product Development & Management
Formulate marketing strategy for the targeted customers
Develop brand awareness with the objectives for customer acquisition and wallet share deepening
Plan and deliver marketing activities, customer event and partnership collaboration with group marketing team.
Propose media exposure and key messages according to pre-set customer proposition
Manage marketing budget to ensure effective deployment to enhance return on investment
Evaluate business performance and review marketing programs efficiency in order to achieve overall business objectives
Keep abreast of new Digital Marketing ideas and Wechat strategy and consider potential application
Degree holder with major in Business Administration, Marketing, Economics, Finance or related discipline
At least 10 years solid working experience in marketing, event management and brand management. Working experience in banking & financial industry is preferred
A good team player with excellent communication and presentation skills, and good command of English and Chinese in both written and spoken
Less experienced candidate will be considered as Marketing Manager
We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidate. Interested parties, please submit your application online. For details, please visit our website http://www.bochk.com
Data collected would be used for recruitment purposes only. It might also be disclosed to our subsidiaries or Associated Companies to process the information for appointment. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.