Job ref no.: 495229 (CT3118372-01#1652)
Bank of China (Hong Kong) Limited

Senior Segment Manager/ Segment Manager (SME Marketing)

Bank of China (Hong Kong) Limited

  • 5-day week
  • Birthday leave
  • Compassionate leave
  • Competitive pay
  • Dental plan
  • Discretionary bonus
  • Education subsidies
  • Extra maternity leave
  • Extra paternity leave
  • Family medical plan
  • Housing allowance
  • Insurance plan
  • Marriage leave
  • Medical plan
  • … + 8 more

Job No.: 495229
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Business Development, Management, Marketing, Product Development & Management


Job Responsibilities:

  • Formulate marketing strategy for the targeted customers
  • Develop brand awareness with the objectives for customer acquisition and wallet share deepening
  • Plan and deliver marketing activities, customer event and partnership collaboration with group marketing team.
  • Propose media exposure and key messages according to pre-set customer proposition
  • Manage marketing budget to ensure effective deployment to enhance return on investment
  • Evaluate business performance and review marketing programs efficiency in order to achieve overall business objectives
  • Keep abreast of new Digital Marketing ideas and Wechat strategy and consider potential application


Job Requirements:

  • Degree holder with major in Business Administration, Marketing, Economics, Finance or related discipline
  • At least 10 years solid working experience in marketing, event management and brand management. Working experience in banking & financial industry is preferred
  • A good team player with excellent communication and presentation skills, and good command of English and Chinese in both written and spoken
  • Less experienced candidate will be considered as Marketing Manager


We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidate. Interested parties, please submit your application online. For details, please visit our website

To apply:

Data collected would be used for recruitment purposes only. It might also be disclosed to our subsidiaries or Associated Companies to process the information for appointment. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.