Job ref no.: 495227 (CT3118372-01#1819)
Bank of China (Hong Kong) Limited

Senior Segment Manager/ Segment Manager (SME Portfolio Management)

Bank of China (Hong Kong) Limited

  • 5-day week
  • Birthday leave
  • Compassionate leave
  • Competitive pay
  • Dental plan
  • Discretionary bonus
  • Education subsidies
  • Extra maternity leave
  • Extra paternity leave
  • Family medical plan
  • Housing allowance
  • Insurance plan
  • Marriage leave
  • Medical plan
  • … + 8 more

Job No.: 495227
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Business Development, Management, Marketing, Product Development & Management


Job Responsibilities:

  • Conceptualize business strategies with ongoing in-depth market research , competitor benchmarking & customer portfolio study
  • Establish unique customer proposition and define the product and channel strategy in support the proposition development
  • Build segmentation model to ensure differentiated sales & services model according to customer characteristics
  • Define customer journey and develop cross-selling models with key stakeholders from product , channel and marketing
  • Identify the customer pain points and monitor its improvement
  • Monitor the business and sales performance by channel & campaign, customer movement across value segment, recommend tactical initiatives to achieve business target
  • Initiate, develop and implement digital and data-driven projects for target segment


Job Requirements:

  • Degree or above in Business Administration, Marketing, Finance or related disciplines
  • At least 12 year experience in financial industry with proven experience and track record in segmentation, strategy development and customer management
  • Proactive , innovative with remarkable organizing & problem solving skills with a strong sense of customer centricity
  • Strong strategic thinking capacity with the ability to translate concepts into business insights
  • Excellent communication and presentation skills with good command of both spoken and written English and Chinese
  • Exposure in commercial banking business and understanding on corporate loan & trade finance will be a plus
  • Less experienced candidate will be considered as Manager role


We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidate. Interested parties, please submit your application online. For details, please visit our website

To apply:

Data collected would be used for recruitment purposes only. It might also be disclosed to our subsidiaries or Associated Companies to process the information for appointment. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.