Job ref no.: CT3127248-01#9116

Senior Segmentation Manager

Hong Kong Job Consulting

Responsibilities:

  • To be a Section Head of Segment Management and Marketing Department
  • To build segmentation model to ensure that differentiated services and product offerings are provided according to segment needs
  • To define the customer journey by analysing customer behaviour and needs, and propose initiatives for acquisition, cross-selling, service upgrades, as well as increased customer loyalty and retention, according to HNW and affluent segment’s defined value proposition
  • To formulate cross-selling models with key stakeholders in the products, channels, and other product marketing teams
  • To monitor the business and sales performance of channels and campaigns, as well as customer movement across key segments, and recommend tactical initiatives to achieve business targets
  • To plan, implement, and monitor sales activities, marketing campaigns, and customer events

Requirements:

  • University graduate, preferably with a major in Business Administration, Marketing, Finance, or a related discipline.
  • Minimum of 10 years’ experience gained from the banking sector
  • Proven track record in customer segmentation, product management, sales management, marketing campaign management, or business analytics
  • Familiar with banking products and operations/service enhancement, with a keen drive to achieve success
  • Proactive and innovative, with good organisational and problem-solving skills and a strong sense of customer centricity
  • Strong strategic thinking capacity, with the ability to translate concepts into business initiatives
  • Excellent communication and presentation skills, with a good command of both spoken and written English and Chinese

Interested parties please send your resume in word format with current & expected salary and notice period by clicking Apply Now. For details, please feel free to contact Leo at 62828201.

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More job information
Job ref no. CT3127248-01#9116
Salary
Job Function
Industry
Employment Term
  • Permanent
  • Full-time
Experience
  • 10 years - 15 years
Career Level
  • Senior management level
Education
  • Degree