Strategize in coordination with Marketing Manager and speahead the use of PR and social media as part of an integrated marketing strategy & team to build communication tools intended to elevate brand appeal, interest and demand in highlight products and deliver consistentcy in message and visual identiy across campaigns, product and event sponsorship
Strategic development of PR and social media specific initiatives
Generate Brand / Product exposure across traditional and new media channels by recommending, planning, and executing public relations and trend marketing initiatives
Establish good relationship with all media that will ultimately allow reebok to communicate our core concept message, product information, and events more effectively and efficiently.
Extend activity into new media, specifically as a means of communicating digitally with our target consumer
Pro-actively work with the product marketing team, regional PR team and PR agency in developing the message / press releases required for product features / technologies
Integrate PR promotion into marketing plan
Maximize use of allocated budget in accordance with the seasonal/product marketing plan
Develop & recommend PR proposal within budget
Keep track on marketing expense and provide forecast
Systems and Processes
Pro-actively coordinate on departments' communications with PR function to ensure that all publications/projects are aligned with marketing strategies. Set up KPI to monitor performance of the PR agency
Work closely with Sales & Product to ensure all coverage can be planned according to product launch
Assume responsibility for PR briefs' writing process on products for the PR agency
Implement regularly HK PR Summary that recaps recent events, clippings and seeding status, communicate Reebok PR marketing status, create internal PR program to create exciting motivation among staff and generate support from other functions.
Handle ad-hoc media enquiries
Manage daily media monitoring procedure/ clipping report
PR Inventory control, ordering, and seeding
Any ad-hoc duties as assigned by supervisor
At least 5 years' experience in the PR & Communication of a multi-national company or/in a PR firm
Good media relations / networking; previous relationship with fashion, lifestyle, and sport media is a plus
Excellent understanding of sports in HK, familiar with local athletics, especially in the running and fitness field, and love street culture
The adidas Group is a world leader in the global sporting goods industry. The group combines many premier brands and businesses, each with cherished histories, strong identities and complementary strategies and, each focused on the needs of consumers. To be successful in today’s competitive marketplace, we are now inviting energetic, proactive and committed individuals to join our winning team.