Job ref no.: CT3113009-01#0177
adidas Hong Kong Ltd

Senior Specialist Digital Marketing, Sport Style

adidas Hong Kong Ltd

  • 5-day week
  • 13-month pay
  • Competitive pay
  • Dental plan
  • Discretionary bonus
  • Flexible working hours
  • Insurance plan
  • Medical plan
  • K + 2 more

Purpose & Overall Relevance for the Organization:

  • To assist and elevate the adidas brand (Sport Style - Originals) esp. in digital channel as the best sports brand in HK. 
  • Implementation: to plan and execute the marketing campaigns and social media activation, manage all the social platforms and on-going website maintenance.
  • Processes : Implement processes that enable the digital function following the marketing plans.
  • Budget: Follow the digital budget as set per the marketing plan 


Planning and Execution

  • Assist in development of digital plan and execute the marketing campaigns on digital related materials such as digital, consumer activation, social media platforms and brand website, etc for adidas (Sport Style - Originals).
  • Support non-campaign products through own/earned social media platforms and brand websites
  • Create marketing support assets such as key visuals and moving content 
  • Collaborate with other marketing functions (PR and Brand Communications) to execute an integrated marketing plan
  • Analyze and evaluate campaign effectiveness with supporting data and references
  • Monitor competitors’ activities and provide proactive suggestions to defend our position in the market


  • Management of Marketing Working Budget spend reports and tracking sheets; follow internal finance procedures; on-going commitment forms and payment request management

System and Processes

  • Develop digital content/ material
  • Recommendation of digital content from global materials + recommendation on local adaptation
  • Work closely with China and global to leverage resources and adapt to Hong Kong needs
  • Working closely with agencies and media for own, bought & earned media
  • Develop and monitor media plans – work closely with agencies to create competitive media advantages for adidas and develop integrated media plan.
  • Maintain close relationships with key media, partners, blogger, KOLs and snearkerhead commuity
  • Explore any new media opportunities
  • Execute the tracking system to continuously understand consumer insight/attitude and take-away of our completed program, help adidas to identify more business opportunity and adjust marketing strategy.
  • Ad hoc duties as assigned by immediate supervisor or Department heads 


  • Minimum of 4-5 years experience in the marketing department of a global consumer goods brand or advertising agency serving global consumer goods brands
  • University Degree in multi-media / marketing or related field is needed
  • Good knowledge and background of the sports/ street fashion and trends 
  • Passion for digital / social environment
  • A fashion enthusiast
  • A passion for and an understanding of sports
  • Effective communication skills
  • Strong negotiation skills & Interpersonal skills
  • Strong numeric analytical skills 
  • Organizational skills
  • Time management
  • Pressure management
  • Proficient in MS applications: Outlook, Word, Excel, PowerPoint
  • Excellent written and spoken English and Chinese 

We offer competitive package to the right candidate.


Interested parties please send cover letter and resume with current and please click Apply Now for application.


All information obtained will be kept in strict confidential and will be used for recruitment purpose only.

More job information
Job ref no. CT3113009-01#0177
  • N/A
Job Function
  • Kwun Tong
Employment Term
  • Permanent
  • Full-time
  • 4 years - 5 years
Career Level
  • Middle management level
  • Below F.5
  • Degree