Job ref no.: CT3114387-01#9404

Senior Vice President, Marketing, Global Markets Asia Pacific

Bank of America

Senior Vice President, Marketing, Global Markets Asia Pacific

Hong Kong, Hong Kong


About Bank of America Merrill Lynch:

Our purpose as a firm is to make financial lives better, through the power of every connection. Across the world, we partner with leading corporate and institutional investors through our offices in more than 40 countries. In the U.S alone, we serve almost all Fortune 500 companies and approximately 59 million consumers and small-business customers. We provide a full suite of financial products and services, from banking and investments to asset and risk management. We cover a broad range of asset classes, making us a global leader in corporate and investment banking, sales and trading.

Connecting Asia Pacific to the World

Our Asia Pacific team is spread across 23 offices in 12 markets. We are focused on connecting Asia to the world and the world to Asia, using our global expertise to ensure success is shared between us, our clients and our communities. Our regional footprint covers 12 currencies, more than a dozen languages and five time zones, placing us firmly among the region’s leading financial services companies.

Bank of America Merrill Lynch is committed to attracting, recruiting and retaining top diverse talent from across the globe. Our diversity and inclusion mission is to actively promote an inclusive work environment where all employees have the opportunity to achieve personal success and contribute to the growth of our business. Each of our global Employee Networks bring together employees, create dialogue and awareness in support of our Diversity and Inclusion mission.

Bank of America Merrill Lynch is an equal opportunities employer.

Position Description

Senior Vice President, Marketing, Global Markets Asia Pacific, is a leadership position in Bank of America Merrill Lynch’s regional Global Marketing and Corporate Affairs (GMCA) team.

As a senior marketing professional, the successful candidate will possess the ability to partner with and influence executives across the businesses. S/he will thrive in a fast-paced market environment, having the ability to pivot and adapt marketing programs to reflect changing business and client needs.

The role is based in Hong Kong and reports directly into the Regional Head of Marketing.

Key Responsibilities

  • Marketing and program ideation, planning, budgeting and program execution for the banks Global Markets businesses Plan, manage and implement marketing projects seamlessly.
  • Focused on institutional investors, the key business areas are electronic trading, prime brokerage, high frequency trading, fixed income and foreign exchange.
  • Ensure all marketing initiatives are scoped and planned within the bank’s guidelines and processes, ensuring risks are identified and managed.
  • Be the adviser to senior line of business stakeholders re: marketing, positioning and client impact
  • Develop thoughtful content programs that help position and differentiate the bank
  • Manage and track key performance indicators

Key Requirements

  • At least 15 years of integrated marketing experience in a multinational environment
  • Undergraduate degree from a leading university. An MBA is an advantage
  • Excellent English language communication skills A senior marketer with a proven track record of success at a world leading financial services firm or investment bank
  • Deep understanding of Global Markets and Investment Banking, including electronic trading, eFx solutions, fixed income and prime brokerage
  • Possess strong marketing (positioning, messaging, advertising, digital and events), analytical and technical expertise related to global investment banking and markets
  • Strong executive presence, with an ability to simplify complex issues and propose high impact solutions
  • High energy, passionate, with an accompanying sense of natural curiosity and teamwork
  • Veteran in planning and budget management

Desired Skills (if any)

  • Bullet points

Posting Date: 05/06/2018

  • Hong Kong


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More job information
Job ref no. CT3114387-01#9404
  • N/A
Job Function
Employment Term
  • Permanent
  • Full-time
  • 15 years - 20 years or above
Career Level
  • Senior management level
  • Degree