Job ref no.: SDUX0619 (CT3121703-01#0155)
Principal Trust Company (Asia) Limited

Service Designer / UX

Principal Trust Company (Asia) Limited

  • 5-day week
  • 13-month pay
  • Dental plan
  • Discretionary bonus
  • Education subsidies
  • Insurance plan
  • Medical plan
  • … + 1 more

We are looking for a seasoned, hands-on all-rounded practitioner - Lead Service designer. You will have a significant influence on the vision for re-engineered product/services, and work closely with product teams and other stakeholders, applying a range of design techniques and practices to create products that our customers love within an agile environment.

Responsibilities :

Service (50%) and Visual (30%) Design

  • Conduct user research/ contextual design investigations to understand customer behaviors, pain points, needs and aspirations; design, rapid prototyping, build-test-learn, and collaborate with agile/scrum delivery teams to launch
  • Be comfortable working across the spectrum of macro to micro - from helping senior leaders and cross functional teams to frame, define and lead on solving complex or undefined problems, to supporting design activities across a number of workstreams, down to ‘rolling up your sleeves’ and leading or independently contributing to the design of a particular product or service
  • Communicate and envision design deliverables, ideas, service models, customer journeys, scenarios, system maps, infographics, and artifacts in support of a client mission
  • Use agile approaches such as Lean UX, design sprints or ‘lean startup’ to rapidly build, test, learn and iterate in both a digital and non-digital context
  • Develop sound UX concepts, including the definition of customer needs, task analysis, and the creation of personas, storyboards, scenarios, user flows and use cases
  • Develop the Visual Interface Design through personas, storyboards, scenarios, mood boards, iconography, photography and illustrations
  • Understand the need to work within constraints (such as time, budget, capability, and technology) and adapt accordingly
  • Facilitate workshops and presentations at all levels of the business
  • Engage staff, senior leaders and users in order to build trust and buy-in to design-oriented approaches
  • Provide leadership in challenging situations through clarity, tact and diplomacy.

Innovation & Change Management

  • Identify and develop new business models, product or services, and optimize omnichannel experiences
  • Act as a change agent to lead and coach the company to adopt design thinking at scale, with some help, develop training program for wider business
  • Support to build a culture of customer first and human centered design via continuous feedback and improvement and agile delivery


Educational Qualification:

  • University degree holder graduate, ideally in Design, Business or a related field

Job related experience required:

  • With over 4-5 years of work experience in similar capacity (e.g. UX designer, Product designer, UX architect, or a Service designer), with full command and solid understanding of related disciplines such as user research, UX process, content design, service design process and visual design
  • 2+ years of hands-on experience as UX/ UI Designer in designing complex mobile and web applications and have a deep understanding of mobile-first and responsive design
  • Working collaboratively in an interdisciplinary team
  • Designing and creating omnichannel experiences - cross-platform and cross-device solutions.
  • Ability to define key metrics and evaluate project success; identify and communicate the commercial impact of design decisions
  • Visual thinking, proof of concept, rapid prototyping, storyboarding and technical skills.
  • Ability to quickly turn around wireframes in an iterative environment.
  • Working knowledge of design and prototyping tools, such as Photoshop, Illustrator, InVision,, Sketch, Principle, Adobe CS etc
  • Knowledge of web based technologies and mobile operating systems and platforms and their impact on the feasibility of design solutions, for example Flex, Ajax, Flash, HTML 5, CSS, scripting, iOS, Android,…, and various other technologies are a plus

Competencies and Soft skills required and preferred:

  • Experience in Insurance, Pension or Wealth industry is an advantage
  • Good exposure in digital space in financial industry – understands market, customer and business
  • Knowledgeable in Agile management tools, techniques, and systems
  • Customer/user centred design thinking – obsessed about customers’ experience!
  • Curious in nature, urge to innovate and make an impact, openness to change and appreciate ambiguity during transformation, and eagerness to learn
  • Team player and energizer. At the same time hands-on mentality and ready to ‘get his/her hands dirty’
  • Charismatic – excellent influencing, communication and mentoring skills 

Please apply in confidence with full resume, current and expected salary, date of availability and quoting reference no. SDUX0619 in the subject line and email to pihkhrbp@

We are an equal opportunity employer and welcome applications from all qualified candidates. All information received will be kept in strict confidentiality and for recruitment purpose only.

Only shortlisted candidates will be notified.

More job information
Job ref no. SDUX0619 (CT3121703-01#0155)
  • N/A
Job Function
  • Kwun Tong
Employment Term
  • Permanent
  • Full-time
  • 4 years - 5 years
Career Level
  • Middle management level
  • Degree