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Job ref no.: CT3115413-01#5919

Social Media Manager / Specialists

Asia Television Digital Media Limited

Benefits
  • 5-day week
  • Shuttle bus

We are looking for driven Social Media Specialists to attract and interact with targeted social communities and networks users, promoting our content, programmes and platforms.

You should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling" our content by providing support to current and prospective customers.

The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Responsibilities

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification;
  • Generate, edit, publish and share daily content (text, images, video or HTML) that builds meaningful connections and encourages community members to take action;
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content;
  • Moderate all user-generated content in line with the moderation policy for each community;
  • Create editorial calendars and syndication schedules;
  • Continuously improve our content and engagement by capturing and analyzing the appropriate social data/metrics, insights and best practices, and creating action plan;
  • Prepare evaluation and analytics of each media platform and post-event performance
  • Collaborate with other departments (marketing, content production, customer service, etc.) to manage reputation, identify key players and coordinate actions;
  • Work closely with agencies to execute various social and digital marketing campaigns

Requirements

  • Degree in Communications, Marketing, New Media or Public Relations
  • Minimum 5 years’ working experience in social media marketing or as a digital media specialist
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Knowledge of social analytics tools
  • Adequate knowledge of web design, web development, and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented with good multitasking and organisational ability
  • Fluency in Cantonese, written Chinese and English
  • Knowledge in Photoshop and Video Editing tools an advantag

We offer competitive remuneration package and provide shuttle bus service to/ from Tai Po office (including stops at Kowloon Tong and Tai Po Market MTR station) to the right candidate. Please submit your CV (CV + digital portfolio, no more than 10 pieces of work), current and expected salary (Applications without portfolio + expected salary will not be considered.) for application by clicking Apply Now

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More job information
Job ref no. CT3115413-01#5919
Salary
  • N/A
Job Function
Industry
Location
  • Tai Po
Experience
  • 4 years - 10 years
Career Level
  • Non-management level
Education
  • Degree