Job ref no.: CT3114388-01#4522

Specialist, Social Media - NBA Asia


The Social Media Specialist will manage owned social media, web and mobile properties. This includes partner/agency management, social media optimization, growth strategy and execution, content strategy and reporting.

Major Responsibilities:

  • Developing growth hacking strategy and execution.
  • Provide weekly and monthly reporting on social media analytics and make recommendations for improvement in optimization, content effectiveness and social media strategy.
  • Support local partners in developing a content strategy for their websites and social networking channels, both on a short-term and long-term basis, including major events such as Tip-Off, All-Star, Playoffs, Finals.
  • Communicate the NBA's daily storylines and messaging, including the latest league and team news and features, to local partners
  • Work with local partners to establish all editorial processes, standards, guidelines and style guides to ensure brand consistency, establish quality benchmarks and produce optimal editorial and marketing content
  • Monitor the execution of the content strategy across all platforms to ensure that partners are operating within the established guidelines and standards
  • Provide technical support to local partners when needed

Required Experience & Knowledge:

The Social Media Specialist is a highly motivated, creative individual with experience and a passion for growth hacking and social channel optimization.

  • Understanding of local/global social media platforms and consumer consumption of each
  • Experience with content development for social networking sites
  • Knowledge of the local market basketball audience
  • Excellent communication and interpersonal skills
  • Internet and computer-savvy; familiar with key sites and functionalities
  • Understanding of web content/publishing A/B testing and UX design
  • Strong writing skills, including editorial experience
  • Fluency in English and at least one additional language (Korean or Japanese language ability is preferred)
  • Minimum of 3 years experience in content publishing with a strong writing and editing background in media (Internet, newspaper or magazine)
  • Educational Background Required:
  • BA/BS or MA in Communications or other relevant field

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More job information
Job ref no. CT3114388-01#4522
  • N/A
Job Function
Employment Term
  • Full-time
  • 3 years - 8 years
Career Level
  • Non-management level
  • Degree
  • Master's degree