REAL Sports and Entertainment
23rd November, 2018
REAL is seeking an exceptional professional for the role of Sponsorship Manager to help drive
sponsorship revenue across the entire events portfolio – including the world famous Hong Kong
The ideal candidate will have a proven track record in sponsorship sales for events and have a deep
understanding of the industry. Reporting and working closely with the Real CEO to create and develop
sponsorship strategies, the sponsorship manager will be responsible for the execution of the strategy.
The role will proactively foster and develop relationships with partners whilst managing the delivery
and activation of contracted rights, the approval processes and the creation of partnership reviews
We are searching for someone who is keen to develop their own career alongside a dynamic business
with an ambition to progress with the organization as it grows.
Provide input and support in the development of sponsorship strategies to attract and retain
sponsors for each event.
Proactively identify and develop relationships with potential sponsors, lead and support
contract negotiations and maintain strong and effective relationships with existing sponsors.
Implement best practice sales processes and ongoing management from research,
prospecting, identifying, securing to contract, managing, upselling and renewing current
sponsorships in order to optimize the growth of revenue for each Event.
Keep abreast of industry trends and market demands and ensure learning is integrated into
sponsorship sales strategy and practice.
Develop high level sales presentations and sales materials to present the sponsorship
opportunity to key decision makers in targeted companies.
Look to innovate in terms of introducing new concepts, ideas and methods to maximize and
expand sponsorship revenue; including developing new assets, rights and benefits of
significant financial value to existing or new partners.
Ensuring consistent high value return through innovative activation programmes aligned to
individual Partner ROI objectives and adapting to changing consumer trends.
Ensure and manage the delivery of all contracted rights and benefits for all event sponsors.
Work with the event operations, marketing and commercial teams to ensure sponsor
requirements are met.
Implement a robust research and sponsor valuation programme to justify sponsorship values
and use as a basis for business growth, retention and acquisition
Create and develop key reporting documents including status reports, case studies and
sponsorship review documents
Build strong inter departmental relationships and work as part of the team to ensure the
overall Real commercial strategic objectives are achieved. The role will work closely with the
Real commercial manager across the entire events portfolio
Minimum 3‐5 years relevant experience in sponsorship sales and management; preferably in
the sports event sector
Proven success in attracting new sponsors and managing sponsor relationships
A good understanding of the sports market, competing events and the engagement of brands
already committed to similar events; identify opportunities before others.
Good interpersonal skills including the ability to negotiate and influence
English a must, Cantonese an advantage
Degree or equivalent
Excellent communication, excellent organisational skills and attention to detail
Able to work independently, self‐motivated, responsible, well‐organized and be comfortable
to work as part of a team.
Salary offered will be commensurate with experience and qualifications. Please apply with full
C.V. with detailed last salary, expected salary and available date of commencement if you were offered the position to Human Resources Department, Hong Kong Rugby Union, Room 2001, Olympic House, 1 Stadium Path, So Kon Po, Causeway Bay, Hong Kong or by clicking Apply Now on or before 23rd November, 2018
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REAL Sports & Entertainment
REAL Sports & Entertainment is a wholly?owned subsidiary of the Hong Kong Rugby Union.
With over 40 years of producing the Cathay Pacific/HSBC Hong Kong Sevens and associated Sevens
Fan Festivals, in addition to two Bledisloe Cup matches and a British & Irish Lions’ match, REAL is
now looking to expand its events portfolio outside the traditional Rugby market.
As a sports and entertainment events company, the REAL team has a wealth of experience and
expertise and can offer a range of services that include event operations & logistics, marketing,
ticketing, hospitality, broadcast sales and merchandising as well as sponsorship procurement and