Job ref no.: CT3114389-01#9901

Trade Marketing Executive

Safilo Far East Ltd

  • 5-day week
  • 13-month pay
  • Discretionary bonus
  • Flexible working hours
  • Insurance plan
  • Medical plan


• Working with globally recognized top tier brands

• Regional role supporting trade marketing initiatives across different Asia Pacific markets with a focus on Global Travel Retail Channel

• Reporting to the Trade Marketing Manager, you will have the responsibility for supporting the commercial business in the Travel Retail Asia subsidiary, and through our Partners in markets across Asia Pacific.

Key responsibilities:

• Assisting Trade Marketing Manager in strategizing, planning and implementation of portfolio brands’ seasonal launches, marketing campaigns, trade events, and presentations.

• Plan and execute retail marketing visual merchandising solutions, window display projects, permanent fixtures, incentive programs and other in-store initiatives with the objective of maximizing Safilo brands’ visibility in distribution channels.

• Develop and execute brand launch campaigns, consumer activations and roadshows to build consumer engagement as well as to increase product demand and sales.

• Work together with the commercial and key account team to develop commercial and actionable in-store solutions in accordance to brand guidelines and campaigns as well as in alignment with sales and distribution target.

• Manage A&P budget and allocation of marketing investment as well as to perform monthly marketing expenses report and tracking to ensure all promotional investment is properly evaluated.

• Forecast and order POP materials, seasonal visuals and promotion gifts, inventory management of POP materials and ensure effective allocation to retail stores.

• Develop briefs and work with local partnered vendors, providing them with the recommended tools in adapting VM design and production of VM tools, managing both brands’ guidelines and retailer’s store environment.

• Work closely with local vendor and contractor on installation and dismantling of trade projects.

• Event management of Safilo brands’ launch events, press events, roadshows and etc.

• Provide brand and product training to internal and external stakeholders.

• Prepare trade projects and distribution reports analyzing project results as well as monitoring promotional trends, initiatives and competitors’ performance.


• Diploma or Bachelor of Degree in Marketing, Business or in relevant discipline with working experience of 2 – 3 years. Advanced recent graduates are also encouraged to apply.

• Passionate in retail marketing and equipped with project management skills. Ability to work in multi-brands environment.

• Highly organized and consistent in meeting deadlines. Ability to manage competing priorities.

• Strong business acumen, resourceful and be able to analyze and understand the strategic needs of the retail environment as well as to seize market opportunities quickly.

• High level of proficiency with Microsoft applications including Excel and Power point. Basic Adobe Photoshop and Illustrator skills can be an added advantage for POP graphics creation or Technical Rendering Drawing.

• Excellent communicator and creative thinker. Good English and Chinese language skill is essential for this role.

• Positive, outgoing and have great interpersonal skills.


Interest parties please submit your CV by clicking Apply Now


All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.

More job information
Job ref no. CT3114389-01#9901
  • 14,000 - 20,000 / month
Job Function
  • Tsimshatsui
Employment Term
  • Permanent
  • Full-time
  • 2 years - 3 years
Career Level
  • Non-management level
  • Diploma or equivalent
  • Asso. Deg or High Dip
  • Degree