Job ref no.: CT3117352-01#7246

Trade Marketing Manager

GlaxoSmithKline

Your Responsibilities:
Job Description:

  • Plan and implement the activation plan for new campaigns/product launches on the approved trade/category marketing strategies aligned with brand and sales team for the responsible category/products in the market.
  • Closely monitor on the market/channel performance, analyse variations from plan and recommend and implement remedial action as appropriate.
  • Control and optimize trade marketing expenditure within agreed limits and agreed upon plans.
  • Execute and evaluate all local marketing activation programs at trade level.
  • Understand the overall purchase path & provide shopper insight to sales team for category development and support all shopper activation.
  • Lead the cross functions collaboration such as sales, regulatory, demand planning, logistic etc. to push through the process to ensure the integrated execution of the plans.
  • Manage and drive the good quality of agency work for BTL activities.

Compliance requirement

  • Ensure that internal/external compliance requirements are met for Consumer healthcare Hong Kong, associated policies are developed, deployed and effectively managed/complied with, including but not limited to Code of Conduct, ABAC, Fair Competition and Data Privacy.

  • Promptly report adverse events received from interaction with customers or consumers during field visit, sales meeting or call, sales events, or other sales activities.

Why You?

Basic qualifications: 

  • At least 5 years trade marketing experience within FMCG/OTC industry, with proven track record of achievements;
  • Experienced in new product launch and driving large scaled communication campaign at trade level. Good understanding of modern trade and drug store practice. Sensitive to the Oral Healthcare market/compliance requirement.
  • Must have demonstrated strategic and analytical thinking expertise.
  • Must have demonstrated outstanding people leadership capabilities.
  • Demonstrates strong internal influence skills across the organization, able to influence senior management decision making, experience in dealing with multiple stakeholders-local / Area teams;
  • Proven collaborator, team player and alliance building oriented
  • Excellent communicator and active listener
  • Fluent in English and Cantonese (written and spoken)

Preferred qualifications:
  • Undergraduate degree in a related discipline

  • LI-GSK

Why GSK?:
At GSK, our mission is to improve the quality of human life by enabling people to do more, feel better and live longer. Our three world-leading businesses research and deliver innovative medicines, vaccines and consumer healthcare products. We need a talented and motivated workforce to deliver against our strategy. To achieve this, we strive to attract the best people and to create an environment that empowers and inspires.


Contact information:
You may apply for this position online by selecting the Apply Now button.


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More job information
Job ref no. CT3117352-01#7246
Salary
  • N/A
Job Function
Industry
Employment Term
  • Full-time
Experience
  • 5 years - 10 years
Career Level
  • Middle management level
Education
  • Degree