Job ref no.: CT3129427-01#0050
Hang Seng Bank Limited

UX Copywriting Manager

Hang Seng Bank Limited

Digital Banking

If you aspire to unleash your potential in the digital world and fast track your career in this exciting industry, Hang Seng Digital Banking offers opportunities, support and rewards that will take you further.

We are currently seeking a high caliber professional to join our team as UX Copywriting Manager.


Principal responsibilities

  • Lead copywriting for user experience design as well as the wider digital teams at DBG by creating clear, elegant copy in Traditional Chinese / Simplified Chinese and potentially English, with suitable communication for audiences from a variety of backgrounds, for all devices supported by the operation
  • Shape, define and own the Hang Seng tone of voice which stems from our design guiding principles
  • Support production of high quality and accurate copy across digital and social channels
  • Support production of copy appropriate to a variety of project goals and audiences
  • Optimise and reconfigure existing internal and external communications to adhere to user experience best practice and the new tone of voice
  • Quality control and quality assurance on own and teams’ work, assist colleagues by proofing reading output as required
  • Work across a variety of projects, ensuring adequate and appropriate prioritization
  • Ensure all content presents an accurate overview of brand and is aligned to brand guidelines and tone
  • Ensure consistency both within and across documents and brands


  • 5+ years of experience in copywriting, with a focus in UX copywriting
  • Traditional Chinese / Simplified Chinese copywriting qualifications or equivalent, capability in English copywriting a big plus
  • Ability to translate detailed and complex requirements into user friendly experiences with copywriting
  • Understanding of user experience and digital design best practices
  • Understanding of User Centered Design methodology and its practical implementation
  • Ability to clearly and effectively communicate ideas and solutions to stakeholders
  • Good relationship management skills to satisfy a wide range of internal and external customers with conflicting priorities
  • People experience in customer focused organizations with leadership skills motivating and inspiring others to excel
  • Be open to receiving feedback and constructive criticism
  • Be passionate about all things UI/UX and other areas of design and innovation
  • Working knowledge in UI/UX Software (Sketch, Photoshop, InDesign etc)
  • Ability to work within a Design System and propose various concepts within given constraints
  • Good time management and prioritisation of projects and tasks
  • Understanding of agile/scrum methodology
  • Strong online portfolio available for viewing
  • Previous experience in the financial sector preferable but not a must
  • Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery

The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at the HSBC Group.  As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey.  If so, one of our  Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.

All information provided by applicants will be used only for recruitment purposes and will be used strictly in accordance with the Bank's personal data policies, a copy of which may be obtained by the applicant upon request. Unless otherwise instructed in writing by the applicant concerned, applicants may be considered for other suitable positions within the Bank and its related companies. The personal data of unsuccessful job applicants may be retained for a maximum of two years from the date when the job application is rejected and such data may be retained for a longer period if there is a subsisting reason that obliges the Bank to do so, after which the personal data will be destroyed.

More job information
Job ref no. CT3129427-01#0050
Job Function
Employment Term
  • Permanent
  • Full-time
  • 5 years - 20 years or above
Career Level
  • Middle management level
  • Degree