SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.
SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.
About SAP Customer Experience
SAP Customer Experience helps build trusted relationships between brands and their customers to unlock a new world of digital innovation, customer value, and sustainable growth. SAP Customer Experience brings together the portfolios and teams from the Hybris, CallidusCloud, Gigya and Coresystems acquisitions to form SAP C4/HANA, our integrated technology suite. We have a bold mission ahead and have complete support across SAP to revolutionize the front office and bring it together with our back-office through S/4HANA. Across SAP Customer Experience, being bold and winning is paramount to our culture and our people thrive in high performing teams. We seek talent who want to innovate, be disruptive, and who support mutually agreed upon goals and ambitions. As a fast-paced growth business, there are no limits to how our teams will shape the future of SAP and our industry.
Expectation overview for Marketing Execution: Generate demand and accelerate pipeline through effective planning and execution of marketing activities, programs and campaigns including the relevant use of account-based marketing, data-driven marketing, inside marketing, digital marketing, events, and more. Enable sales by providing highest impact of all push and pull marketing channels. Look beyond return on investment of own activities and work across the entire marketing organization to assure optimal return on marketing investment for SAP.
Strategy Execution – Have a thorough understanding of how to translate business strategy and objectives into effective marketing execution tactics. Be fully trained and responsible to ensure brand, quality, consistency, and compliance and promote these aspects within all related demand generation activities. Ensure a balanced set of marketing activities across all pipeline stages including acceleration and close activities as required.
Lead Management – Understand the goals, objectives and processes involved in successful lead management. Collaborate with key sales and business stakeholders to increase impact of marketing. Proactively propose and push for relevant actions in order to improve lead quality, secure higher acceptance rates, and optimize related campaign processes for improved future execution.
Data and Performance Management – Focus on excellent execution and speed to market when documenting campaign execution and lead management activities in the systems of record, including CRM, reports, dashboards and scorecards. Skillfully leverage respective systems to analyze performance.
Market Research/Analysis – Build and continue to evolve your knowledge and understanding of the target audience and SAP’s solutions and go-to-market approach, in order to identify relevant data segmentation, adapt messages, and optimize the campaign tactics. In addition, proactively identify opportunities for future engagement and recognize additional needs for research and analysis, collaborating closely with respective marketing and business stakeholders.
Asset Development and Management – Skillfully oversee the planning, development and use of assets such as videos, blogs, infographics, websites, white papers, and more. May also manage the end-to-end asset or campaign production for innovative or strategic priority campaigns.
Agency Management – Identify, engage, and contract suitable (internal/external) agencies to manage respective projects, including related budget and cost. Identify and recommend preferred agencies and initiate vendor agreements to optimize investments beyond own campaign activities.
Field Enablement – Consistently align with marketing and/or business stakeholders. Understand the role of stakeholder management in the development of effective marketing activities, thus influencing internal stakeholders and making relevant decisions for all related marketing tactics and assets to optimize impact in the market. Constantly monitor use in order to optimize support and enablement, including but not limited to re-formatting, adaptation of rollout plans, fine-tuning of target audiences, integration of new communication channels or routes, and more.
Customer Service and Relationship Management – In line with the marketing vision, maintain a high level of customer focus and knowledge of industry and market trends in order to create a valuable customer experience. Proactively look for opportunities to service customer inquiries, resolve problems, etc. by understanding internal and external customers. Share knowledge to empower peers.
Channel & Ecosystem – Understand the importance of different routes-to-market in consideration of the integration of channels and ecosystem (GCGB) for all relevant marketing activities. Proactively focus on the expanded reach of campaigns as well as respective budget optimization through other revenues.
Experience and Language Requirement:
WHAT YOU GET FROM US
Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – Apply Now.
SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.
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