Job ref no.: CT3119525-01#0134
BCT Financial Limited

Vice President, Acquisition Marketing (Campaign & Digital) - Marketing & Corporate Communications

BCT Financial Limited

Key Responsibilities:

  • Report to Head of Marketing and Corporate Communication, you will manage a team to assist in initiating different marketing strategy program development, execution and implementation in the respective areas
  • Digital Marketing
  • Differentiate BCT’s digital branding and market engagement capabilities.
  • Plan, launch, test different digital marketing initiatives to achieve respective campaign performance target, i.e., traffic, engagement, lead volume and etc.
  • Lead Generation / Business Acquisition
  • Innovatively grow BCT MPF member base through effective end-to-end, through-the-lines acquisition and engagement campaign management implementation
  • Maximize business generation opportunities to raise the asset transfer and contribution potential
  • Liaise and strategize with internal sales channels, servicing divisions and external partners from conceptualizing to implementing impactful marketing initiatives to achieve mutual business goals
  • Develop, create, promote and optimize BCT’s digital eMPF servicing touch-point from customer-centric UI/UX-friendly perspective to achieve assigned target


  • Degree holder in Marketing or Business related disciplines with minimum 8 years’ experience in integrated marketing, brand management, customer engagement, channel management preferably in financial service industry but not a must
  • Versatile in end-to-end acquisition campaign planning and management with hands-on digital marketing knowledge and channel management skills. 
  • Solid team management background, capable to lead and inspire for on-going performance and collaboration uplift within and across the team. A natural leader capable to work autonomously and provide guidance and mentorship proactively.
  • Strong knowledge of performance/digital marketing (SEM/Display/Paid Social and etc) and funnel-base direct marketing practice expected
  • Excellent communication and interpersonal skills, with ability to work effectively and cross-functionally with people at all levels, both internally and externally. Strong business sense with exceptional logical thinking, highly motivated and presentable
  • Intensely curious and ability to question conventional wisdom;
  • Establish strong collaboration and connection across departments.

Remuneration will be commensurate with qualification and experience. Please send your application with detailed resume indicating both present and expected salary and date of availability to the Human Resources Manager via email:  [via CTgoodjobs Apply Now ]  , by fax to 2314 3984 or mail to 18/F Cosco Tower, 183 Queen's Road Central, Hong Kong.

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