Posted on 2022-05-18
BCT Financial Limited

Vice President / Assistant Vice President (Digital Sales Team) – Omni Channel Management

BCT Financial Limited

Key Responsibilities:

  • Formulate and execute digital engagement strategies and manage campaign budgets to achieve business targets and campaigns’ P&L
  • Define solutions to increase the efficiency of the digital sales channel, i.e. Email, SMS, MMS and push notification, etc.
  • Monitor the continuous improvement of various e-portals including traffic, drop-out rate, closing rate, turnaround time, etc.
  • Align the synergy of the corporate branding strategy to maximize sales opportunity through the e-portal promotion platforms
  • Ensure digital sales activities comply and fulfill regulatory requirements and protect the best interest of customers and company
  • Monitor the usage of digital platforms and prepare competitors’ benchmarking and analysis
  • Coach and guide the team to execute the end-to-end activities effectively
  • Ensure effective collaboration and communication with internal departments and external vendors / agencies for digital platforms development and campaign execution
  • Closely monitor and maintain good customer service standard and satisfaction on using e-portals


  • Degree or above with major in e-commerce, business administration, marketing and related discipline
  • Over 8 years of digital marketing experience in leadership or management role from client-side, solid experience in pension, insurance, banking and finance industry
  • Proven experience in planning and executing digital sales projects
  • Solid experience to work closely with UI/UX designers
  • Proficiency in computer skills: Word, Excel, PowerPoint and Chinese word-processing
  • Proficiency in Google Analytics, SEM and SEO; good knowledge in Adobe Analytics, tagging, campaign & funnel tracking, etc.
  • Good presentation and communication skills in English and Chinese


Remuneration will be commensurate with qualification and experience. Please send your application with detailed resume indicating both present and expected salary and date of availability to the Human Resources Manager via email:  [via CTgoodjobs Apply Now ]  , by fax to 2314 3984 or mail to 18/F Cosco Tower, 183 Queen's Road Central, Hong Kong.

(Personal data collected will be used for recruitment purpose only and will be kept strictly confidential)