Posted on 2021-11-25
BCT Financial Limited

Vice President (Branding, Digital Marketing & Event Management) – Marketing & Corporate Communications

BCT Financial Limited

Key Responsibilities:

  • Formulate and implement branding strategy and roll out campaigns to build up brand awareness of the Company and the Company APP.
  • Formulate and implement marketing communications strategies and roll out programs via different media channels including digital to achieve business growth KPI.
  • Coordinate with Business Development Department in organizing product promotions, marketing campaigns, marketing materials and customer events for corporate customer acquisition and retention.
  • Plan and formulate strategies and programs/ events to achieve business targets on personal customer acquisition and retention.
  • Drive and roll out projects/ initiatives to improve product, pricing and service delivery.
  • Liaise and coordinate both internal and external stakeholders to implement marketing programmes/ events and to ensure timely roll out with quality.
  • Conduct market intelligence and customer analysis for planning and reporting purpose.


  • Degree holder in Business/ Marketing/ Communications or related discipline
  • Minimum 12 years’ relevant experience preferably in retail marketing of financial services industry
  • Experience in planning and implementing different branding, marketing communications, digital campaigns and corporate customer event management
  • Experience in retail customer acquisition and loyalty APP
  • Excellent communication and presentation skills
  • Good exposure in branding, marketing, project and event management
  • Proficiency in computer skills: Word, Excel, PowerPoint, Chinese word-processing
  • Good command of spoken and written English and Chinese, Mandarin is an advantage

Remuneration will be commensurate with qualification and experience. Please send your application with detailed resume indicating both present and expected salary and date of availability to the Human Resources Manager via email:   [via CTgoodjobs Apply Now ]   , by fax to 2314 3984 or mail to 18/F Cosco Tower, 183 Queen's Road Central, Hong Kong.

(Personal data collected will be used for recruitment purpose only and will be kept strictly confidential)