Posted on 2022-07-28
BCT Financial Limited

Vice President, Digital Team – Marketing & Corporate Communications

BCT Financial Limited

Key responsibilities:
  • Responsible for the P&L through formulating overall digital strategy of the Company to achieve KPIs
  • Lead Digital Acquisition Team to acquire new customer with optimization of digital ad placements, SEM & SEO performance
  • Formulate and execute digital engagement strategies for loyalty engagement and customer retention
  • Drive social media strategy to promote the Company’s brand and drive customer engagement
  • Drive the Company’s app & website content strategies and optimize the user experience with data tagging
  • Monitor the continuous improvement of various e-portals including traffic, drop-out rate, closing rate, turnaround time, etc.
  • Align the synergy of the corporate branding strategy
  • Ensure digital sales activities comply and fulfill regulatory requirements and protect the best interest of customers and company
  • Monitor the usage of digital platforms and prepare competitors’ benchmarking and analysis
  • Coach and guide the team to execute the end-to-end activities effectively
  • University graduate with major in e-commerce, business administration, marketing and related discipline
  • Minimum 12 years’ working experience, with 8 years digital marketing experience in leadership or management role from client-side. Solid experience in pension, insurance, banking or finance industry.
  • Solid experience in planning and executing digital sales projects
  • Experience in gamification of Fintech industry is a plus
  • Proficiency in MS Office application in Word, Excel, PowerPoint and Chinese word-processing
  • Proficiency in Google Analytics, SEM, SEO
  • Proficiency in AEM, CJA (AA), AT & AJO (Campaign)
  • Good presentation and communication skills in English and Chinese 

Remuneration will be commensurate with qualification and experience. Please send your application with detailed resume indicating both present and expected salary and date of availability to the Human Resources Department, 18/F Cosco Tower, 183 Queen’s Road Central, Hong Kong, or click Apply Now or fax to 23143984.

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