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Job ref no.: CT3114386-01#6232

Visual Merchandising Manager, Travel Retail

Fresh Hong-Kong

  • Responsible to roll out the brand's visual merchandising strategies and programs in the region.
  • Manage the daily operations in coordination with Retail Managers to ensure consistent and highly qualitative implementation of the brand visual strategy within planned schedule.

Visuals:

  • Following launch calendar and in-store communication plan, recommend and adapt together with RM and AM all POS visual updates following the Area's business strategy.
  • Manage production houses and contractors for layout validation, production and on-time installations.
  • Liaise with regional team for all specific needs and layouts.
  • Coordinate production and installation of light boxes.
  • GWP production of POS communication supports.

POS Materials:

  • Manage all display material changes and updates on assigned counters following our sales cycles, animation plan and new counter opening.
  • For basic POSM order per requests from shops, RMs, on field observation, maintenance, new counter openings etc.
  • For local production, coordinate, drawings/layout, tender, production, deliveries for all locally produced POSM.
  • Coordinate with regional VM, retail designer, sales assistants, retail managers and contractors for ordering, delivery and installation.
  • Guide teams and actively participate in achieving the most qualitative and consistent in store presentation.
  • Propose and recommend ideas to improve our impact and consumer experience.
  • Develop local tools for specific needs and work on updating several local permanent items.

Planograms:
  • Provide planograms for permanent and animation display.
  • Adapt basic recommendations to fit the Area and distribution channel specifics.
  • Work with retail managers to help them implementing properly and communicate feedback.

Animations:
  • Design with agencies and contractors made to measure temporary display and animations in all assigned doors following recommendations from Regional Marketing and VMD teams.
  • Liaise with contractor production and set up on time with high quality level.
  • Report feedbacks with pictures and comments within 2 weeks of the installation. To be saved in the regional shared drive.
  • Ensure that best practices are shared by communicating to the regional team regularly on key events and successful initiatives.

Other tasks:
  • Coordinate all preparation work for new counters: planograms, in store com validation, order visuals order POSM and follow up on delivery and installation, product all locally produced POSM and lay outs.
  • Prepare training content for each sales cycle.
  • Propose any idea contributing to enhance the brand on the point of sales.
  • Search to maximize customer experience and sales efficiency by suggesting new concept, process, or tool.
  • Train, educate and get feedback from the team on regular store visits.
  • Compile information and communicate a report to the team + marketing for each key HPP launch.
  • Survey competitors' activity and report key innovations.
  • Participate to the design and organization of special regional events and meetings.

PROFILE

Expected competencies:

  • At least 5 years' experience in VM or related VM position (retail/marketing), preferably in Cosmetics
  • Retail/business oriented person with a design sensibility
  • Appreciation of luxury retail
  • Dynamic
  • Organized
  • Proactive
  • Flexible
  • Be a problem solver
  • Comfortable to deal with ambiguity
  • Maintain excellent relationship with APAC team and vendors
  • Excellent communication skills
  • Fluent in English, Cantonese and Mandarin a plus
  • Basic design software skills (Photoshop/Adobe...)

ADDITIONAL INFORMATION

Report to: Travel Retail Director - Fresh Asia

 

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More job information
Job ref no. CT3114386-01#6232
Salary
  • N/A
Job Function
Industry
Employment Term
  • Permanent
  • Full-time
Experience
  • 5 years - 10 years
Career Level
  • Middle management level
Education
  • N/A