Develop card marketing strategies and plan; lead the team to implement marketing initiatives and activities to maximize interest income and fee income contribution through developing usage and merchant promotion activities.
Strengthen the market position of the Bank's credit card in the market via expanding wallet share
Develop innovative and effective usage stimulation programs e.g. ad-hoc merchant promotions, spending and stimulation campaigns etc
Develop strong relationship with merchants and come up with attractive usage offers
Build brand equity and awareness by effectively leveraging the proposition, features and promotions of card and banking business
Monitor and analyze program results and recommend improvement for future campaigns
Leverage customer analytics and competitive landscape to recommend proactive / counter-active actions in usage and merchant promotions
Robustly monitor program expenses
Strongly based on customer analytics and segmentation to recommend and execute spending stimulation programs
Act / counter-act to market changes and activities to defend and grow AR & Card spending
Work on various bank-wide ad hoc strategic projects
Support the customer communications on mortgage loan program
Ensure the team is in compliance with the regulatory requirements as well as the internal compliance policies and guidelines including but not limited to anti-money laundering and counter-financing of terrorism.
University degree, preferably in marketing or equivalent
Minimum 10 years marketing experience, preferably in credit card / consumer banking, with minimum 3 years of people management experience
Good network established with external partners and merchants
A good strategic thinker as well as strong in follow-through with implementation of actions and test-and-learn
Aggressive, result-oriented and sensitive to market with strong business acumen
Excellent in project management and problem solving skills
Strong marketing planning and execution skills from research, communication to promotion
Strong communications and interpersonal skills
Good leadership skill
Fluent spoken and written English, Cantonese and Putonghua
Applicants who are not contacted within 8 weeks may consider their applications unsuccessful and their personal data will be retained by the bank for a period up to two years.
All information provided by applicants will be used for recruitment purposes only and will be used strictly in accordance with the bank’s personal data policies, a copy of which will be provided upon request.
China Construction Bank (Asia) Corporation Limited (“CCB (Asia)") is the comprehensive and integrated commercial banking platform of China Construction Bank Corporation (“CCB") in Hong Kong. CCB (Asia) offers a wide array of banking products and services to customers, including consumer banking services, commercial banking services, corporate banking services, private banking services, treasury business and cross-border financial services, etc.
We’re inviting high caliber professionals to share our vision and mark our success together.