VP/FVP, Credit Card Marketing (Card Usage)

Main Responsibilities

• Develop card marketing strategies and plan; lead the team to implement marketing initiatives and activities to maximize interest income and fee income contribution through developing usage and merchant promotion activities.
• Strengthen the market position of the Bank's credit card in the market via expanding wallet share
• Develop innovative and effective usage stimulation programs e.g. ad-hoc merchant promotions, spending and stimulation campaigns etc
• Develop strong relationship with merchants and come up with attractive usage offers
• Build brand equity and awareness by effectively leveraging the proposition, features and promotions of card and banking business
• Monitor and analyze program results and recommend improvement for future campaigns
• Leverage customer analytics and competitive landscape to recommend proactive / counter-active actions in usage and merchant promotions
• Robustly monitor program expenses
• Strongly based on customer analytics and segmentation to recommend and execute spending stimulation programs
• Act / counter-act to market changes and activities to defend and grow AR & Card spending
• Work on various bank-wide ad hoc strategic projects
• Support the customer communications on mortgage loan program
• Ensure the team is in compliance with the regulatory requirements as well as the internal compliance policies and guidelines including but not limited to anti-money laundering and counter-financing of terrorism.

Requirements

• University degree, preferably in marketing or equivalent
• Minimum 10 years marketing experience, preferably in credit card / consumer banking, with minimum 3 years of people management experience
• Good network established with external partners and merchants
• A good strategic thinker as well as strong in follow-through with implementation of actions and test-and-learn
• Aggressive, result-oriented and sensitive to market with strong business acumen
• Excellent in project management and problem solving skills
• Strong marketing planning and execution skills from research, communication to promotion
• Strong communications and interpersonal skills
• Good leadership skill
• Fluent spoken and written English, Cantonese and Putonghua

Applicants who are not contacted within 8 weeks may consider their applications unsuccessful and their personal data will be retained by the bank for a period up to two years.

All information provided by applicants will be used for recruitment purposes only and will be used strictly in accordance with the bank’s personal data policies, a copy of which will be provided upon request.