Posted on 2021-10-11

Wealth Management - Executive Director, Head of Asia Marketing - Hong Kong

JPMorgan Chase Bank, N.A.

Job Responsibilities & Activities

The Asia Marketing team provides strategic marketing services to the Private Bank business across APAC. Based in Hong Kong, this role is responsible for developing and implementing an Asia-wide marketing strategy that supports and amplifies the business' growth plans, whilst cultivating and developing a strong team focus and inclusive culture. With a focus on acquiring clients both regionally and in specific markets and defined verticals, as well as to deepen relationships with existing clients, including supporting the daily investment marketing needs of the business. This is an integral role to the business and will be a member the International Private Bank Marketing Management team and sit on the wider APAC leadership team.

Responsibilities to include:

  • To drive the strategic direction of the Asia Marketing team in achieving business growth, operational excellence as well as talent acquisition and retention in partnership with regional and global business partners
  • To build and lead the Asia Marketing team with a collaborative culture and fully connected with the international and global marketing organization
  • To formulate holistic marketing strategies to raise brand awareness, acquire new clients and deepen relationships with existing clients , based on the deep understanding of regional priorities (business objectives, segmentation and priority markets and verticals)
  • To partner with the broader marketing team and business to drive APAC media, social and brand strategies
  • To partner with practice and solutions leaders to deliver practical tools to drive credit and investment flows
  • To define, measure and evaluate KPIs on all initiatives including, as relevant, brand awareness, new leads generated, gross new clients, increases in product penetration, investment flows and share of wallet. To liaise with regional and global counterparts to share best practice and implement global solutions across the region
  • To work closely and cross-functionally with market managers and business partners in the region and across the globe
  • To undertake all activities to the highest quality and regulatory standards to ensure that we conduct first-class business in a first-class way.

Key Stakeholders and Partners


  • CEO of Asia Private Bank
  • Regional Head of Investments and Advice
  • Regional Market and Practice Leaders
  • Business Team Leads


  • Marketing Centers of Excellence (Brand, Media, Insights, Social Media)
  • Events
  • Comms & PR

Skills, practical experience and personal attributes

  • Marketing professional, strategic thinker and all-round marketer with strong understanding of the Asian competitive landscape. Ability to inspire, challenge and influence
  • Excellent understanding of social media, including paid and organic campaigns. Experience delivering broader media strategies
  • Long-standing experience and business acumen to create country marketing strategies and promptly establish priorities and communicate expectations
  • Exceptional relationship and stakeholder management with proven track record of successfully operating in a sophisticated marketing organization
  • Record-proving team leadership experience, with proven ability to grow and manage teams across a broad spectrum of levels and experience. Demonstrated ability to coach, motivate and manage teams in a collaborative culture
  • Successful record of delivering work with measurable business results on time and on budget
  • 10-15 years marketing acquisition and deepening experience gained within a Private Bank / FS / Other related industry environment
  • 10 years minimum of marketing strategy experience
  • Ideally strong knowledge of the Private Bank industry (or similar) in Asia with minimum of 8 years in Private Banking and 5 year marketing to China
  • Excellent verbal and written skills in English and Mandarin (preferable)
  • Creative mind with the ability to formulate strategy and solid project management capabilities to take this to execution
  • Experienced people manager


We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

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More job information
Job Function
Employment Term
  • Permanent
  • Full-time
  • 10 years - 15 years
Career Level
  • Senior management level
  • Degree