Posted on 2022-09-13
PURE International (HK) Ltd.

Web Manager (Digital Marketing)

PURE International (HK) Ltd.


  • Engage in the overall process of website development and maintenance from requirements analysis, product / UX design, resource coordination, to end-user launch and results validation.
  • Responsible on all the promotions and update on the website to improve online sales and conversions
  • Defining the approach for website, revamp, develop, implement, and maintain the operating systems, CMS, tools (web analytics, system tools etc.)
  • Designing and implementing new initiatives and campaigns in digital ecosystem/ landscape to drive digital adoption, online engagement, penetration and active usage.
  • Ensuring the platforms support all the integration needs from internal and external touchpoints in order to offer omni-channel customer experience.
  • Being the key person to monitor the quality of digital products and digital efforts including but not limited to Web Guidelines, SEO Checklist.
  • Manage relationships with 3rd party partners, including 3rd party channels, agencies and other business partners.
  • Collaborating with CRM & Customer Experience Team to analyse channel’s performance, providing recommendations to improve user experience and increase customer engagement.
  • Perform website data collection and analysis, develop conversion and traffic analyse and convert it into website improvement plans.
  • Track and analyze other competitors and products on a regular basis, provide necessary information and insights on where to strengthen and what to build.



  • Passionate about ecommerce; Positive working attitude, with entrepreneur and can-do personality.
  • A minimum of 7 years digital marketing experience, including at least 3 years’ experience in website management / marketing.
  • Have strong understanding of digital customer experience design and usability, with a strong business sense and acumen with intrinsic motivation to drive strategies activities.
  • Possess solid experience in developing technical solutions to solve business problems or needs; Experience of CMS systems.
  • Hands-on experience working with diverse teams to develop and manage the website development and online sales processes.
  • Good knowledge of SEM, programmatic advertising, website management; Ability to demonstrate previous examples of building / optimising websites through SEO, UI/UX.
  • Proficiency in both Cantonese and English 



  • 5-day work week
  • Discretionary Bonus
  • Free access to all Fitness & Yoga locations & discounts for family
  • PURE Apparel & nood food discounts
  • Medical Insurance
  • Marriage Leave
  • Community Leave
  • Attractive referral bonus programme
  • On-job training
  • Learning & Development training


We provide excellent career opportunities, full training and support programme, attractive remuneration and a fun working environment. For further enquiry, please call 3691 3804 or whatsapp/Line/WeChat to 6792 4467 or email us on [via CTgoodjobs Apply Now ] .

Personal data provided by applicants will be used solely for recruitment purposes.



More job information
  • 5-day week
  • Compassionate leave
  • Dental plan
  • Discretionary bonus
  • Insurance plan
  • Marriage leave
  • Medical plan
  • Social / Recreation & Sports Facilities
  • Special / extra leave
Job Function
  • Central
Employment Term
  • Full-time
  • 3 years - 5 years
Career Level
  • Middle management level
  • Degree
Require to Travel
  • No travel