Job Purpose

Ralph Lauren is looking for a motivated and experienced Web Operations & Digital Performance Associate Manager (less experience will be considered as Specialist)  to manage and drive quality traffic, grow conversion, improve overall performance of our owned ecom channels, and establish a strong and elevated brand presence in the digital space. You will plan and implement effective multi-channel digital performance marketing campaigns, digital paid media, and SEO/SEM strategies with high ROIs.

The ideal candidate has a solid understanding of digital media and ecommerce landscape and can offer a strong POV on effective and on-brand digital campaign executions.

You will support the eCommerce Manager in managing the day-to-day operations of our ecom business by developing and implementing digital initiatives that elevate our online experience while achieving business KPIs and sales targets.

Key Responsibilities

Manage and operate DTC digital channel, such as brand.com, analyse and implement performance marketing plans to accelerate traffic growth and exceed KPIs, optimize ROI, and be the key point of contact for cross-functional departments across Digital Shared Services, Creative, Merchandising, Marketing/PR, and Retail/Omnichannel operations.

• Partner with our external agency to devise strategic, best-in-class performance marketing/media plans (paid, owned, and earned) that will drive high ROI on key channels including SEM, Display Ads, Paid Social, affiliate and EDM, etc.
• Work with agency to develop SEO/SEM strategy, keyword analysis, and campaign optimization; drive search strategy and opportunities based on marketing objectives, competitor research, and industry trends
• Analyse weekly traffic performance, commercial results, and reports to drive insights and recommendation
• Optimize media investments effectively through clear KPI setting and tracking and provide campaign analysis on ongoing basis and regularly offer improvements
• Execute campaigns based on global and local consumer calendar while supporting commercial programs to drive ecom sales
• Work with internal counterparts such as Digital Shared Services, Creative team, marketing team  on engaging, creative executions for successful 360 digital campaigns
• Plan, brief, and successfully execute regular site content updates and product launches on .com and drive synergy across channels
• Prepare weekly and monthly performance business reports, dashboard monitoring.
• Monitor competitor digital activities and research competitor landscape, benchmarks, and latest market trends

Requirements

• Bachelor's degree or equivalent, university degree preferred
• 5 years + experience in digital performance marketing and analytics capacity
• Strong knowledge of eCommerce and digital marketing
• Proven experience in digital analytics, tracking, and test tools such as Adobe Analytics, Google Analytics
• Fluent in English, Cantonese and Mandarin, written and spoken Chinese and English
• Excellent organization, communication, and interpersonal skills, with strong, client-service approach
• Ability to think proactively, creatively problem solve, prioritize, and escalate issues when needed
• Self-starter, responsible, ability to work independently with minimal supervision
• Ability to multitask/handle multiple projects with tight deadlines
• Ability to collaborate with cross-functional teams internally and externally
• Strong analytical skills
• Collaborative, adaptive, resourceful team player
• Proficiency in Word, Excel, and PowerPoint