De Tomaso Welcomes Carmen Jorda

MODENA, Italy and NEW YORK, Sept. 16, 2021 /PRNewswire/ --

  • De Tomaso officially announces that Carmen Jorda has joined the De Tomaso family as a factory Development and Scuderia De Tomaso Racing Driver 
  • Carmen Jorda, racer and fashion icon, along with her De Tomaso team will bring back the romance to automotive 
  • A lifelong automotive enthusiast, Carmen has raced in Formula 3, the American Indy Lights Championship, GP3 Series and is also one of a select few women to have held an official driver role with a Formula 1 team 
  • De Tomaso story is a love story. It's the story of a great romance between Alejandro and his soulmate and business partner, Isabelle 
  • The P72 not only takes the spirit of Italy, Argentina, and America, but honours Isabelle's spirit as well and recognizes her role in our history. That's why we named this homologation prototipo after her - 'Isabelle' 
  • The spirit of Isabelle now lives on through Carmen Jorda, as both share a similar spirit and story 

Our dear friends, 

When we began our revival, we promised to tell the untold story of De Tomaso. Today, we are honoured to share the story of where our legacy began. Our story is a love story. It's the story of a great romance between Alejandro de Tomaso and his soulmate and business partner, Isabelle. 

Carmen Jorda, De Tomaso factory Development and Scuderia De Tomaso Racing Driver.
Carmen Jorda, De Tomaso factory Development and Scuderia De Tomaso Racing Driver.

In order to pay proper homage, we have not only named our new P72 homologation prototipo after her, but have also created a short film titled, Meet 'Isabelle'.  

Throughout her life, Isabelle defied expectations from friends, family and foes; forging her own path and pursuing her passion of racing.  She raced with the men, both in America and ultimately in Europe, where she met,married and raced with Alejandro. 

Our P72 not only takes the spirit of Italy, Argentina, and America, but honours her spirit as well and recognizes her role in our history.  

Meet 'Isabelle' 

Carmen Jorda Officially Joins De Tomaso  

We are pleased to announce that Carmen Jorda has officially joined the De Tomaso family as a factory Development and Scuderia De Tomaso Racing Driver. 

Being both a female racing driver and powerful business woman, Isabelle was a pioneer for her era — and her spirit now lives on through Carmen, as both share a similar, unique spirit and story. A story about defying expectations, defying critics and forging one's own path to break the status quo. To become part of something bigger than just oneself. A movement, a journey, a revival of a historic brand and an opportunity to make true automotive history. 

Carmen, the daughter of former racer José Miguel Jorda, has already begun testing on our P72 development vehicles on both road and track. A lifelong automotive enthusiast, Carmen has raced in the European Open Formula 3 Championship (achieving three podiums), the American Indy Lights Championship and GP3 Series. She is one of a select few women to have held an official driver role with a Formula 1 team. 

"From the outset, Carmen's energy fully aligned with that of our team and her unique skillset has proven complementary to our development programmes. When deciding to pay homage to Isabelle and communicate her untold story, there was unquestionably no other person who embodied the core traits, spirit and talents of Isabelle than Carmen.  We are proud to welcome her as part of our growing family and her role will continue to expand over the coming years." - Ryan Berris, CEO/CMO - De Tomaso Automobili 

"I am incredibly grateful to join the De Tomaso family; it feels like a dream.  The De Tomaso brand has such a storied history and I am truly honoured to carry on the inspiring spirit of Isabelle.  Our shared passion and genuine vision has created a once-in-a-lifetime opportunity to bring the romance back to automotive, both on the road and track.  We have a momentous journey ahead as we continue to write the next chapters of De Tomaso and automotive history." - Carmen Jorda, Factory Development & Racing Driver - De Tomaso Automobili 

Notes to Editors: 

A series of creative assets accompanying this release are available to download from the De Tomaso Automobili press site: www.detomaso-automobili.com/press/  

Press 

Press site: www.detomaso-automobili.com/press 
Website: www.detomaso-automobili.com 
Facebook: www.facebook.com/detomaso.official/ 
Instagram: www.instagram.com/detomaso_official 
Twitter: www.twitter.com/_DeTomaso 

 

Carmen Jorda, racer and fashion icon
Carmen Jorda, racer and fashion icon

 

Tags:
Look out for further updates on our Facebook fan page!

Related Articles

  • 【畢業就業】香港總商會推「完美求職計劃」 招募及培訓大學生

    【香港經濟日報專訊】香港總商會昨天推出「完美求職計劃」,招募所有就讀本地大學的二至四年級學生,希望協助青年為未來事業發展鋪路。

  • 【網絡熱話】見工遇到衰HR簽約後求救 網民反斥︰明知伏仲簽?!

    轉職時,你會考慮甚麼因素?作為求職者,薪酬福利固然是考慮因素之一,但其實人事也是十分重要的。如果HR的安排不妥當,或是本身態度不好,都會大大減低求職者的興趣。

  • 【職場熱話】10個職場初老症狀 你中了幾多個?

    所謂的「職場初老症」與年齡沒有太大關係,有不少打工仔在職場打滾數年後,很容易被工作弄得未老先衰,年紀輕輕身體已出現毛病,在處事心態上也變得「佛系」,甚至慢慢與社會脫軌。以下有10個常見的職場初老症狀,你又中了幾多個?

  • 【職場文化】愛用全形符號、打千字文、貼長輩圖……老一輩同事Send訊息5大常見習慣

    打工仔不時都要使用即時通訊軟件,如WhatsApp、Signal等與同事溝通。由於公司同事「上至60後、下至00後」皆有,世代差異也反映在Send訊息的習慣上。最近有年輕人討論「WhatsApp大叔文體」,形容老一輩同事愛打長篇大論、濫用表情符號及連發長輩圖等,收到時令人尷尬,不知如何回覆才好。

  • 【職場熱話】參加bootcamp學識數據編程? 網民:百貨應百客

    對現職工作不滿意,想轉換工作跑道,投身其他行業,但又無法付出太多時間重投校園,有人會嘗試以短期的bootcamp掌握新技能。但是,有網民在網上討論區「連登」發佈帖文,斥責市面出現越來越多工程界bootcamp,聲稱完成課程就可以成爲數據工程師,令參與者高估自己的能力。

  • 【政府工略】小學畢業可做公務員?土地註冊處二級工人月薪$13,730

    土地註冊處最近招聘公務員職位 — 二級工人,入職條件不高,無學歷要求,只要通過技能測驗及能以簡單中英文溝通即可報名,月薪由第一標準薪級表第0點(月薪港幣13,730元)至第一標準薪級表第8點 (月薪港幣16,175元)。有興趣的應徵者,可於2021年9月24日前遞交申請表格。按圖了解申請詳情︰

  • 【區區打工仔】怨葵涌係全港最差返工地點?打工仔反駁︰美食天堂

    香港的打工仔遍佈於18區每一個角落,地少人多令每區都人多擠迫,特別是在上班、下班繁忙時間,多人到如沙甸魚般寸步難行。要數到18區中最恐怖的上班地點,打工仔各有意見,有人認為觀塘街道和巴士站熱到似焗爐;有人指中環消費物價貴,令打工仔使費大;有人則覺得將軍澳工業村很荒蕪,無餐廳、交通不方便。

  • 【政府工略】稅務局助理稅務主任只須中學學歷 月薪最高$31,750

    稅務局最近招聘助理稅務主任,以公務員條款聘用,月薪由$15,560至$31,750,只要符合以下的入職條件,即可於2021年9月23日前遞交申請表格。按圖了解助理稅務主任申請詳情︰

  • 【銀行熱話】金融業2021年平均加薪僅5% 了解不同職級薪酬中位數!

    隨著疫情放緩,經濟復蘇帶動本港失業率連續5個月下跌。雖然公司沒有裁員計劃,不過部分打工仔面臨減薪或凍薪情況。Links International最近為香港的薪酬完成一項調查,發現今年本港企業的平均加薪幅度低於0%至4%,而金融行業包括銀行及會計則是0%至5%,數字比去年低。

  • 【職場熱話】老師3年累積請769日假 同事不滿報案揭發詐騙真相

    老師作為學生的榜樣,本應以身作則,言教與身教並重。但最近在意大利則發生一則教師詐騙案,一名數學老師常以生病及照顧孩子為由請假,在3年內共請了769天假。雖然他能向學校提供醫生證明,但其他同事忍無可忍決定報警,最後發現他根本沒有患病,而是趁假期「秘撈」賺外快……