ada strengthens its leadership team as it doubles its headcount

The diverse new line-up brings ada closer to positioning itself as the agency of the future

KUALA LUMPUR, Malaysia, July 8, 2019 /PRNewswire/ -- ada, the largest company in Asia that integrates data, insight, media & content to deliver business outcomes, has announced multiple appointments to enhance its leadership team. With operations in 9 countries across South Asia and Southeast Asia, ada is backed by the Axiata Group and Sumitomo Corporation.



ada leadership team


ada leadership team

It has announced several new additions to its leadership team, in a year which has seen it double its headcount to close to 400 people across the region.


Adrian Burton steps up to the role of Managing Director, Malaysia. Adrian joined ada in April 2018 to build a new business line, ada's Acquisitions unit. He successfully built a team which worked with key clients such as Boost (e-wallet) and Yoodo (first fully digital telco), to drive outcomes and user growth, powered by ada's proprietary data. He will now take charge of the overall business in Malaysia, bringing together the entire suite of ada offerings to Malaysian clientele.


Faraz Khan takes on the helm of Acquisitions as Head of the Regional Acquisitions Team. He brings with him experience from the advertising industry, with key roles in Maxus and Mediacom previously. In 2018, he joined ada's Acquisitions team as Adrian's deputy and will now be stepping up to replicate the department's success in all markets.


Kirill Mankovski will join ada as Managing Director of Indonesia on 1 July 2019. Kirill was most recently Chief Enterprise Officer in PT XL Axiata Tbk, where he held the Chief Sales Officer and VP, Head of Axis (the mobile brand that was launched in 2014) roles previously. Kiril was also Chief Marketing Officer at Smart Axiata. His experience spans multiple industries including FMCG, Consumer Goods and high-technology sectors.


Mahesh Neekalantan, who was until recently Country Director of Malaysia and Singapore, takes on the newly created role as Head of Regional Agency Partnerships. In this role, he will establish a network of agencies as a go-to-market channel for ada. Under his leadership, the team won several awards at this year's Appies and Markies.


Mayi Baviera who joined ada in March 2019 has been acting Country Director of the Philippines and will now formally assume the role. She previously held senior roles in Cheil Worldwide and Digital FCB Manila.


Summer Choo has been with ada since 2018 as Client Leadership Director, In that role she helmed new business development, and onboarded several regional brands which helped ada cement its presence in Singapore as a data and digital transformation expert. She takes on the role as Country Director of Singapore.


Commenting on these appointments, Srinivas Gattamneni, CEO, ada, said: "One of our biggest strengths is the diverse expertise in our leaders. They bring together a business mindset, outcome-based behaviour, data story telling and analytics for our clients and people. We continue to mesh talent from diverse backgrounds as we build the ada of the future - which is part consultancy, part data science and part agency. Congratulations to the new leaders as they take on the helm in their respective markets."


Anurag Gupta, Chief of Agency and COO, ada: "Since ada launched in 2018, we've seen continuous growth and evolution as we position ourselves to be the agency of the future. From new data-driven products for the industry, and partnerships with leading players, to significant key wins under our belt, I'm excited to see how our new leaders will achieve even more milestones with us."


About ada


ada, is the largest company in Asia that integrates data, insight, media & content to deliver business outcomes. Part data science, part agency, part consultancy - our eclectic and diverse talent come together to make sure our customers always emerge winners.


ada is a rebrand of different go-to-market brands (Adparlor, AdReach, Digital Reach). Our shareholders are Axiata Group Berhad and Sumitomo Corporation.


Our business is anchored on 3 main business pillars:



  • Integrated Planning & Delivery (Media Planning, Digital Creatives, Ad Operations, Growth Hacking)

  • Deep Media Integration (Facebook, Google, Telco, AVOD)

  • Merged Analytics (Data Consulting, Data Enrichment, Audience Center)


These pillars are powered by our deep data assets with 280 million unique profiles and >200 raw and derived attributes.


Photo - https://photos.prnasia.com/prnh/20190708/2517920-1

Tags:
Look out for further updates on our Facebook fan page!

Related Articles

  • 【網民職場Talk】下屬奉旨幫上司執手尾?打工仔列慘痛經歷

    打工仔工作繁忙,加上工時長,每天與同事相處的時間比家人、伴侶、朋友還要多,如果不幸遇上能力不高的上司,更會為工作添煩添亂。一個體貼下屬、表現出眾的上司,可謂可遇不可求,當你在職場打滾多年後,或許會發現職位高低往往與能力的高低不成正比。有網民向社交媒體專頁《奴工處》投稿,分享為人下屬的辛酸。

  • 【人才管理】經濟環境轉差取消聚餐 分析企業4個節流方法

    【晴報專訊】本港經濟環境轉差,有網民表示最近知悉公司為節流而取消冬至聚餐,感到無奈。另有網民認為與其舉辦聚餐,不如讓員工放半日假。有人力顧問表示,中小企的管理方式較彈性,部分公司會因應市況而取消聚餐,寧願預留資金應付新年後更嚴峻的經濟環境。

  • 【職場熱話】美企大派聖誕花紅 198名員工分7800萬!

    又到聖誕,又到聖誕……不少打工仔都期待放假輕鬆一下,度過開心聖誕。日前美國馬里蘭州一間房地產公司就大派花紅,將接近8,000萬港元的年終花紅,發放給198名員工,當作他們的聖誕禮物,有不少員工在拿到花紅時更當場落淚。

  • 【政府工略】政府合約僱員將與公務員睇齊 同享17日年假

    【晴報專訊】政府非公務員合約僱員有薪公眾假期,將與公務員看齊。港府向立法會提交文件,透露明年4月1日將予所有合約僱員「加假」5天,各人可享有17天有薪公眾假期。

  • 【職場文化】樂高辦公室斥700萬大變身 茶水間變「蘭桂坊」

    【經濟日報專訊】樂高(LEGO)進駐香港22年,深受大小朋友歡迎。樂高香港辦公室斥資700萬元進行大變身,採用北歐簡約風格設計,同時注入濃厚的香港街道及交通文化特色,打造「小香港」。樂高邀請本港模型家洪子健,以積木拼砌多件辦公室裝飾,當中包括首枝3D自動轉換訊號的紅綠燈。

  • 【企業管理】Burger King 錯誤優惠致蝕錢? 只因一種漢堡

    【經濟日報專訊】Burger King 在美國以經常推出折扣優惠作招徠,但近日該公司最大的加盟商 Carrols Restaurant Group 便因為於 6 月 3 日至 8 月 26 日期間,提供錯誤的優惠,招致約 830 萬美元(約 6,500 萬港元)損失。

  • 【職場人際】上司與下屬如癡男怨女?發生衝突應咁樣做

    【經濟日報專訊】職場上容易產生衝突和糾紛,本地也曾發生不少職場衝突事件,若沒有適當處理,鬧上法庭不免需時又花錢。專家建議,勞資雙方遇到衝突時,考慮以調解形式介入,協助雙方進行適當溝通,尋求解決辦法。

  • 【職場小學問】5個簡單方法 令會議更有效率

    不少辦公室都有著會議文化,每星期開會數次,向上司/老闆匯報工作進度,或與同事Brainstorm刺激思維。然而,員工逗留在會議室的時間愈長,用於銷售、創作和生產的時間就愈少,因此過份冗長或過多的會議,不但影響工作進度,更會打擊士氣。如果你想會議更有效率,可參考以下5個簡單的方法:

  • 【人才管理】新人難教又怕醜 4招有助快速成長

    主管常埋怨新人辦事能力低,沒法承受壓力,而新人則埋怨主管無好好教導,或是怕犯錯給同事添麻煩。雙方不了解對方,成為了惡性循環。作為主管,經驗比新人多,應主動出手了解下屬「為什麼會這樣」。以下就有帶領新人的4個原則,讓主管好好教導新人:

  • 【人才管理】本地公司因應交通 允員工在家工作

    【經濟日報專訊】反修例風波觸發連串示威,有團體計劃周一(9月2日)及周二(9月3日)發起「三罷」,促請政府回應市民訴求。