Adobe Analytics Masterclass Course Overview
Adobe Analytics is the industry-leading solution to apply real-time analytics and detailed segmentation across all the marketing channels. It is a next-generation interface allowing to create a complete and distinguished view of the business by concentrating on key character components. Adobe Analytics is considered to be a major player in the analytics tool space.
The Knowledge Academy’s Adobe Analytics Masterclass will teach delegates about concepts of integrated online marketing analytics by Adobe. Delegates will gain a comprehensive knowledge of analysis workspace, panels, metrics, and dimensions. Delegates will learn about cohort and voice analytics, as well as about traffic management. In addition, delegates will get familiarised with segmentation, calculated metrics, and activity map.
During this 2-day training, delegates will gain a comprehensive knowledge of how to validate and troubleshoot. Furthermore, delegates will learn about data warehouse, data feeds, and report builder. Delegates will get an understanding of how to add basic retail variables and events. Along with this, delegates will also learn to add launch rule for purchase events. After attending this course, delegates will be able to use Adobe Analytics and be able to gain customer insights faster than ever.
Adobe Analytics Masterclass Course Outline
Introduction to Adobe Analytics
Media and Mobile App Analytics