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Adobe Analytics Masterclass

Adobe Analytics Masterclass
Organizer: The Knowledge Academy
24 Apr 2020 - 24 Apr 2020
00:00 - 00:00
29 May 2020 - 29 May 2020
00:00 - 00:00
26 Jun 2020 - 26 Jun 2020
00:00 - 00:00
31 Jul 2020 - 31 Jul 2020
00:00 - 00:00
20 Apr 2020 - 30 Jul 2020
7929

Adobe Analytics Masterclass Course Overview

Adobe Analytics is the industry-leading solution to apply real-time analytics and detailed segmentation across all the marketing channels. It is a next-generation interface allowing to create a complete and distinguished view of the business by concentrating on key character components. Adobe Analytics is considered to be a major player in the analytics tool space.

The Knowledge Academy’s Adobe Analytics Masterclass will teach delegates about concepts of integrated online marketing analytics by Adobe. Delegates will gain a comprehensive knowledge of analysis workspace, panels, metrics, and dimensions. Delegates will learn about cohort and voice analytics, as well as about traffic management. In addition, delegates will get familiarised with segmentation, calculated metrics, and activity map.

During this 2-day training, delegates will gain a comprehensive knowledge of how to validate and troubleshoot. Furthermore, delegates will learn about data warehouse, data feeds, and report builder. Delegates will get an understanding of how to add basic retail variables and events. Along with this, delegates will also learn to add launch rule for purchase events. After attending this course, delegates will be able to use Adobe Analytics and be able to gain customer insights faster than ever.


Adobe Analytics Masterclass Course Outline

Introduction to Adobe Analytics

  • What is Adobe Analytics?
  • Basics of Analytics
  • Customising UI

Analysis Workspace

  • Basis of Analysis Workspace
  • Navigate Workspace Projects
  • Working with Panels
  • Building Freeform Tables
  • Applying Segments
  • Metrics
  • Dimensions
  • Calendar and Date Ranges
  • Curation and Sharing in Analysis Workspace
  • Cohort Analysis
  • Voice Analytics
  • Reports and Analytics

Administration

  • Managing Report Suites
  • Data Governance and GDPR
  • Traffic Management
  • Logs

Implementation

  • Basics of Implementation
  • Using JavaScript
  • Validating and Troubleshooting
  • SPA Pages

Components

  • Segmentation
  • Calculated Metrics
  • Classification
  • Virtual Report Suites
  • Activity Map

Exporting

  • From UI
  • Data Warehouse
  • Data Feeds
  • Report Builder

Integrations

  • Audience Manager
  • Ad Cloud
  • Ad Hoc Analysis
  • Power BI
  • Magento

Data Science

  • Using Adobe Analytics ML and AI
  • Anomaly Detection in Analysis Workspace
  • Contribution Analysis in Analysis Workspace

Vertical-Specific

  • Retail Variables and Events
  • Add Basic Retail Variables and Events
  • Add Launch Rule for Purchase Event

Media and Mobile App Analytics

  • Measuring Voice or Audio
  • Mobile App Analytics Implementation
  • Measuring Mobile Analytics

 

For more details and registration, please click here.