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Executive Diploma in Digital Marketing 數碼市場推廣專業行政文憑課程

Executive Diploma in Digital Marketing 數碼市場推廣專業行政文憑課程
Organizer: HKMA
Mar 08, 2019 (Fri) - Jul 12, 2019 (Fri)
7:00 pm – 10:00 pm
Nov 06, 2018 (Tue) - Mar 03, 2019 (Sun)
1-6/F First Commercial Building 33-35 Leighton Road Causeway Bay HK
HK$ 9,900

Event Description :

With nearly 5 mil netizens and 2 mil online shoppers in Hong Kong, digital marketing is a growing trend and cost-effective way to acquire and engage customers, not to mention if your company aims at the global market. According to the "Advertising Spending Projections 2012" survey organized by Hong Kong Advertisers Association, although TV (27%) and newspapers (22%) still account for the biggest share of advertising budget allocation, but digital media (18%) is gaining momentum. A comprehensive strategy that capitalizes the benefits on both traditional and digital media would be more effective.
Is digital marketing part of your marketing plan? For your competitors it probably is. Register this course now to stay ahead and unlock the potential of digital marketing for your business!
Able to fathom the essence of digital marketing can help you breakthrough your career and business. Taught by experienced digital marketing experts, this course covers well-rounded digital marketing topics from website to e-commerce, social commerce, email marketing, display, search, mobile and social media, with concepts, practical guidelines, real case studies and useful tips to help you grasping the know-how of digital marketing in short-time.
Upon completion of the course, students will be able to learn:
• Know-how of building brand, growing business and connecting with customers via various digital marketing medium.
• Critical successful factors of an effective website, e-commerce and social commerce.
• Valuable digital marketing lessons from real case studies.

The programme consists of three modules, important employment ordinance and taxation topics will be covered as the programme is designed to develop a thorough knowledge of employment ordinance and taxation in both theoretical and applied dimensions.

課程簡介
數碼營銷已是確認的市場推廣趨勢,愈來愈多公司透過此途徑,有效地吸納及保留客戶。單單香港便擁有接近500萬網民及近200萬網上購物者,假如貴公司針對全球市場,數碼營銷便對您更為重要。根據香港廣告客戶協會的「2012廣告預算調查」,雖然電視(27%)和報紙(22%)仍占廣告預算分配的最大份額,但數碼營銷(18%)正穩步上升並被大部分受訪者選為最熱門的廣告趨勢。一個多元化的廣告策略可以助您同時發揮傳統及數碼媒體的優點,令廣告的影響力大大提升。
您是否已包括了數碼營銷在貴公司的營銷計劃嗎?您的競爭對手很可能已經開始了!現在就立即行動,報讀此課程,解開數碼營銷的密碼與潛力,加速拓展業務吧!
課程完結後之得益
完成此課程後,學生將能夠瞭解:
• 如何透過各種不同的數碼媒體及推廣,建立品牌、增長業務及加強客戶關係。
• 網站、電子商貿及團購的成功因素。
• 從真實的數碼營銷個案吸取寶貴經驗及教訓。

For this course details, plesae contact Ms Shirley Chan : 2774 8569
如對課程有任何問題,請聯絡陳小姐 2774 8569

For more details and registration, please click here.