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Workshop on Big Data Marketing for New Retail

Workshop on Big Data Marketing for New Retail
Organizer: HKMA
Apr 11, 2019 (Thu)
2-5:30 pm
14/F, Fairmont House, 8 Cotton Tree Drive, Central, Hong Kong
HK$2,500


Introduction

With the high pressure of rental cost and the impact of e-commerce, traditional retail industry is transforming fast in order to compete for more traffic, more customers and higher operation efficiency. By riding on the concept of “new retail”, shopping malls or retail brands can make use of the online and offline data plus AI technology to grasp the

hidden opportunities faster, and thus to provide more satisfactory customer experience and higher conversion.



Objectives

After taking the workshop, the participants can have a better understanding of the newest trend of big data & open data, and its applications in the retail industry. They can also gain some inspiration of how to further develop marketing strategies by using different data to cope with the coming new retail trend.



Workshop Contents




  • Fundamental concepts of “Big Data”


  • Case studies of Big Data in retail industry


  • Open data revolution


  • The 3 key coming trends in the data world


  • Potential data sources for retail brands


  • New retail trend - unmanned stores?


  • The future retail: reconstruction of the scenes, goods and customer experience with data



Contact person's (Information provider's) name & contacts:

Mr Roy Leung 2774-8566


For more details and registration, please click here.