With the high pressure of rental cost and the impact of e-commerce, traditional retail industry is transforming fast in order to compete for more traffic, more customers and higher operation efficiency. By riding on the concept of “new retail”, shopping malls or retail brands can make use of the online and offline data plus AI technology to grasp the
hidden opportunities faster, and thus to provide more satisfactory customer experience and higher conversion.
After taking the workshop, the participants can have a better understanding of the newest trend of big data & open data, and its applications in the retail industry. They can also gain some inspiration of how to further develop marketing strategies by using different data to cope with the coming new retail trend.
Contact person's (Information provider's) name & contacts:
Mr Roy Leung 2774-8566