Max Mara Fashion Group
MM HK Retail Limited operates a total of 8 international fashion brands under Max Mara Group in Hong Kong and Macau, including Max Mara, Sportmax, Weekend Max Mara, MAX&Co. , iBLUES, Marella, Marina Rinaldi and PENNYBLACK. Max Mara was established in 1951, a forerunner of ready-to-wear of the day. The brand has embraced “the passion and the tradition in a conscious evolution” as its core philosophy. Known for precise, clean and decisive lines in its tailoring, Max Mara’s collections offer sophisticated garments with a couture personality. Building its foundations on the highest quality materials, in-depth research into wearability, and creative studies on cuts with attention to the smallest details, Max Mara’s iconic camel coat remains a milestone in contemporary fashion. MM HK Retail Limited在香港及澳門經營Max Mara Group旗下的8個國際時裝品牌，包括Max Mara, Sportmax, Weekend Max Mara, MAX&Co., iBLUES, Marella, Marina Rinaldi,及PENNYBLACK. 創立於1951年的Max Mara是創製成衣系列的先行者，一向以來，Max Mara以「保持自我風格的演化中，仍不失熱情與傳統」 作其經營哲學。以剪裁精確、線條簡潔見稱的Max Mara，服飾更帶有高級訂造服的特色。Max Mara的成功之道，在於採用最高級、優質的物料，以創意剪裁及關注微小的細節，鑽研出實用性與時尚相容的衣飾。其經典駝色大衣至今仍是時裝史上的經典。
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