Chow Tai Fook Jewellery Group Limited (the “Group”; SEHK stock code: 1929) was listed on the Main Board of The Stock Exchange of Hong Kong in December 2011. The Group’s vision is to become the most trusted jewellery group in the world.
Founded in 1929, the Group’s iconic brand “CHOW TAI FOOK” is widely recognised for its trustworthiness and authenticity, and is renowned for its product design, quality and value. A long-standing commitment to innovation and craftsmanship has contributed to the Group’s success, along with that of its iconic retail brand, and has been embodied in its rich 90-year heritage. Underpinning this success are our long-held core values of “Sincerity • Eternity”.
The Group’s differentiation strategy continues to make inroads into diverse customer segments by catering to a bespoke experience for different lifestyles and personalities, as well as customers’ different life stages. Offering a wide variety of products, services and channels, the Group’s brand portfolio comprises the CHOW TAI FOOK flagship brand with curated retail experiences, and other individual brands including HEARTS ON FIRE, ENZO, SOINLOVE and MONOLOGUE.
The Group’s commitment to sustainable growth is anchored in its customer-centric focus and strategies, which are in place to promote long-term innovation in business, in people and in culture. Another asset underpinning sustainable growth is a sophisticated and agile business model. This supports the Group by fostering excellence and extending opportunities along the entire value chain to communities and industry partners across the world.
With an extensive retail network in Greater China, Japan, Korea, Southeast Asia and the United States, and a fast-growing e-commerce business, the Group is implementing effective online-to-offline (“O2O”) strategies to succeed in today’s omni-channel retail environment.
We offer a two-year Management Trainee Development Programme with dynamic business exposure and learning opportunities to university graduates from diverse backgrounds annually. They are hand-picked by Global Intellectual Capital Hub for various business teams across our global businesses.
Our Management Trainees gain solid operational experience through job rotations at frontline, back office and product manufacturing. They also take part in cross-departmental projects related to customer experience transformation, digitalisation, data analytics and product development, allowing them to realise their potential and explore different career paths.
In 2020, we launched a virtual internship during the pandemic, onboarding over 40 E-Interns to collaborate with our business teams through remote work. Our E-interns participated in brand projects and co-created innovative KOL ideas to maximise our impact in the new retail eco-system. They also joined our weekly-learning online, reverse mentorship and site visits to witness how we innovate the business and execute differentiation strategy. Such agile way of work was well received by the passionate, digital native generation.