Max Mara Fashion Group
- 201-500 employees
- Quarry Bay
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- Wholesale / Retail
MM HK Retail Limited operates a total of 8 international fashion brands under Max Mara Group in Hong Kong and Macau, including Max Mara, Sportmax, Weekend Max Mara, MAX&Co. , iBLUES, Marella, Marina Rinaldi and PENNYBLACK.
Max Mara was established in 1951, a forerunner of ready-to-wear of the day. The brand has embraced “the passion and the tradition in a conscious evolution” as its core philosophy. Known for precise, clean and decisive lines in its tailoring, Max Mara’s collections offer sophisticated garments with a couture personality. Building its foundations on the highest quality materials, in-depth research into wearability, and creative studies on cuts with attention to the smallest details, Max Mara’s iconic camel coat remains a milestone in contemporary fashion.
MM HK Retail Limited在香港及澳門經營Max Mara Group旗下的8個國際時裝品牌，包括Max Mara, Sportmax, Weekend Max Mara, MAX&Co., iBLUES, Marella, Marina Rinaldi,及PENNYBLACK.
創立於1951年的Max Mara是創製成衣系列的先行者，一向以來，Max Mara以「保持自我風格的演化中，仍不失熱情與傳統」 作其經營哲學。以剪裁精確、線條簡潔見稱的Max Mara，服飾更帶有高級訂造服的特色。Max Mara的成功之道，在於採用最高級、優質的物料，以創意剪裁及關注微小的細節，鑽研出實用性與時尚相容的衣飾。其經典駝色大衣至今仍是時裝史上的經典。
The Max Mara Spring Summer 2024 collection: a new utility glamour is inspired by the workwear of the Land Girls in the 1940’s and by the passion for urban gardens that is greening our modern cities.
From the overalls and dungarees worn by the heroines of the Land Army to the bold floral prints, inspired by the garden of the English poet Vita Sackville-West, Max Mara is taking summer glamour outside.
Throwing back to the ’90s, the collection imagines the Looney Tunes heading to New York City to see a favourite band live in concert.
No need to adapt; the new collection empowers your spirit and allows for every moment to be enjoyed – think safari-style separates, denim updated with an easy-breezy quality, shirting that’s anything but stuffy and accessories that elevate the element of adventure.
