impact tools and techniques
are innovative, attention-grabbing techniques. Examples
could include presenting your letter in the style of
an advertising storyboard or a sales proposal. Even
more outlandish approaches might include the delivery
of your letter attached to a bottle of champagne.
The risk of rejection when using gimmicks is very high.
You should always research the company, job and recruiter
thoroughly to ensure that this type of creative approach
2. Technical tools, using bullet points, bold
type, different fonts, italics, graphics, subheadings
and underlining, can help add definition, as well as
visual interest and emphasis. They can be used to break
up large sections of text to make your letter more readable.
Used carefully, technical tools can be used for cover
letters in all occupational fields.
to view an example that uses technical tools
3. Anecdotes and stories can help illustrate
your achievements and provide evidence of your ability.
They also help retain interest and connect you with
the reader, who may have experienced similar situations.
By describing how you handled a relevant situation in
your old job, you may lead the reader to conclude that
you will fit well into the new job. Anecdotes and stories
are appropriate for most occupational groups.
- Be relevant to the job
- Demonstrate key skills or attributes
- Be short and concise
- Be focused on the result, rather than the process.
to view an example that uses an anecdote
4. Quotes can be used to catch the reader's
attention and encourage him to consider your attributes
in the context of the quote. For example, if you use
a quote about "good management", evidence
of your managerial skills may be considered more favourably.
Quotes should be:
- Relevant to the job
- From identifiable sources and recognisable to the
- Short and simple.
to view an example that uses quotes
5. Questions can direct the reader's thinking
and encourage greater receptiveness to your skills.
Questions can be used for most occupational groups.
For example: "Do you find it difficult to recruit
and retain high-quality graduates for your business?
I am an expert in this area. I have been designing and
implementing graduate recruitment and training programmes
for over 15 years and have an unbeatable record of success."
Questions should be:
- Used sparingly
- Used to highlight your key strength
- Followed up with evidence of your ability.
to view an example that uses questions